The program of Rotary is expressed in its Object as set forth in article IV of the RI constitution and article III of the standard Rotary club constitution, namely:
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular,
to encourage and foster:
First. The development of acquaintance as an opportunity for service;
Second. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian�s occupation as an opportunity to serve society;
Third. The application of the ideal of service in each Rotarian�s personal, business, and community life;
Fourth. The advancement of international understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service. Four �avenues� of service in Rotary reflect the elements of this object:
Club Service, Vocational Service, Community Service, and International Service. The RI Board has agreed that the four
explanatory statements in the Object of Rotary are of great and equal significance and that they are actions which must be taken simultaneously. A Balanced Service Program Recognizing the importance of a balanced service program that encompasses all Avenues of Service � Club, Vocational, Community, and Interna-tional � the RI Board encourages each
club to consider carefully the size and scope of its program to ensure a balance across the Four Avenues of Service.
Community Concerns Clubs are further encouraged to focus on addressing real community concerns by analyzing their service activities on a regular basis to ensure that the projects being undertaken have relevance to the communities being served. In developing service projects to meet community needs, clubs should:
1) assess the real needs of the community, utilizing all the information resources available;
2) design and carry out projects that effectively address the identified needs;
3) utilize Rotary resources in carrying out these projects, including club talent and expertise, district committees, RI committees or task forces and the many resources available through RI and its Foundation;
4) mobilize the community to support the goals of the projects and participate in their implementation wherever possible.
Participation in Fund-Raising Activities In participating in or identifying itself with any plans to collect funds, or
any other activity, a club should be continually careful not to indulge in undignified practices which do not contribute
to the strengthening of the club�s prestige. RI Emphases RI emphases focus the attention of the entire organization, for a specific period, on a particular area of service of universal importance which demands the increased involvement of
Rotarians. The length of such emphases shall be no more than three years.